SOFT-FOCUS MATTE
That polished lip look without feeling overdone.
Wear it softly for an everyday finish or build the color when you want more presence. Either way, it gives the look a clean, intentional edge.
Velvet Matte Lip Liner – Smooth Glide, Rich Pigment & All-Day Wear
Velvet Matte Lip Liner – Smooth Glide, Rich Pigment & All-Day Wear
Launch Date:
Sep 11, 2026
Units Sold:
600+
01
ONE PENCIL. TWO WAYS.
Line It. Fill It. Done.
Define the edges, fill the whole lip, or do both for a more polished finish.
02
THE FINISHING TOUCH
The Lip That Pulls Your Whole Look Together.
A little color and definition can make even simple makeup feel instantly more put together.
03
WEAR IT YOUR WAY
Soft Today. Bolder Tonight.
Keep it subtle, build the color deeper, or pair shades when you want a different mood.
FREE SHIPPING
on orders $59+
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Velvet Matte Lip Liner – Smooth Glide, Rich Pigment & All-Day Wear
Regular price
$24.99
Regular price
$24.99
Sale price
$27.99
Unit price
per
THE FINISHING TOUCH YOUR MAKEUP WAS MISSING
One swipe, and the whole look feels more put together.
Define the edge, fill the lip, or softly blend it in. This velvety matte pencil gives you that finished, pulled-together feeling without adding another complicated step.
Soft velvet matteLine + fill6 mood-ready shadesEasy everyday color
6different moods
2-IN-1define + fill
VELVETsoft matte finish
WHEN THE LOOK FEELS ALMOST RIGHT
Sometimes your makeup doesn’t need more. It just needs the right lip.
The right lip can make a bare face feel intentional, soften a full-glam look, or turn an everyday outfit into something that feels finished. Pick the shade that matches your mood and let the lip do the rest.
- Trace the lip line for a cleaner, more defined shape.
- Fill it in when you want color without adding another product.
- Keep a favorite close for the moments you want to feel instantly more pulled together.
SMALL DETAIL. BIG DIFFERENCE.
The kind of product you put on—and immediately feel more like yourself.
Not because it changes your face. Because the right shade makes everything else feel intentional: your makeup, your outfit, your mood.
ONE PENCIL. TWO MOODS.
Outline for definition. Fill for the full look.
Use it as the finishing line around your lips, or take the color across the whole lip. The beauty is deciding how much you want today.
MATCH THE MOOD
Soft, warm, romantic, confident—pick the feeling first.
The same makeup can feel completely different with a new lip. Keep everything else simple and let the shade set the mood.
SIX SHADES. SIX DIFFERENT ENERGIES.
Pick the feeling before you pick the color.
Some days call for soft and effortless. Others call for deeper, bolder, more defined. Scroll through the shades and choose the one that feels most like today.
YOUR EASY LIP ROUTINE
Define it. Fill it. Or blur it in and go.
01Trace the lip line when you want a cleaner, more sculpted shape.
02Fill inward when you want the pencil to become your full lip color.
03Tap or layer another shade when you want softer edges or more dimension.
CHOOSE YOUR ROTATION
One favorite—or a shade for every version of you.
Choose the quantity that fits the way you wear makeup. Three is the most popular sweet spot when you want options without overthinking it.
The Signature
$24.99For the minimalist who wants one dependable shade that earns a permanent place in the makeup bag.
BEST FOR
First try
One go-to everyday lip
Simple, low-fuss routines
The Day + Night Duo
$39.99One softer, one deeper. Two shades make it easy to change the mood without changing your whole makeup.
BEST FOR
Day-to-night makeup
One at home + one in your bag
Anyone who likes a little choice
MOST POPULAR
The Everyday Rotation
$49.99The sweet spot: enough variety to match your mood, your makeup, and the plan—without making the choice complicated.
BEST FOR
Everyday + date night + evening
Mixing and layering shades
Anyone bored with wearing the same lip
The Full Mood Wardrobe
$69.99For the makeup lover who wants the lip to match the mood, outfit, plan, or season—without wishing for another shade.
BEST FOR
Frequent look changes
Makeup lovers & shade collectors
Maximum mix-and-match freedom
THE ONE YOU KEEP CLOSE
Because sometimes the only thing missing is a little color.
Before the meeting. In the car before dinner. Five minutes before you leave the house. A quick lip can make you feel more ready—even when the rest of the day was rushed.
Desk → dinner
Coffee → plans
Bare face → pulled together
Everyday bag → travel
BEFORE YOU CHOOSE
A few things worth knowing.
Can I use it as both liner and full lip color?+
Yes. Trace the lip line for definition, then fill inward when you want a fuller matte lip using the same pencil.
How should I choose a shade?+
Start with the feeling you want. Softer rosy nudes feel fresh and effortless, warmer browns feel grounded and sun-kissed, and deeper browns bring more drama and definition.
Will the shade look exactly the same on me?+
Not always. Natural lip pigment, lighting, and the makeup around it can all change how a shade reads. The shade images are the best visual starting point.
What does the matte finish feel like?+
The formula is designed to glide on smoothly with a soft velvet feel and a matte-looking finish. If your lips feel dry, prep first with a light balm and blot away the excess before applying.
How long will it wear?+
It is designed for long-lasting wear, but food, drinks, lip condition, and application can all affect how long the color stays looking fresh.
YOUR LIP CAN CHANGE THE WHOLE MOOD
Pick the shade that makes you want to look in the mirror twice.
Soft, romantic, warm, bold—whatever you’re wearing today, finish it with the lip that feels like you.